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Project type : Visual Identity, Mobile App conception
Role : UX Research & Design

La Frange à L'envers,
Second-hand shop

WHAT DID I DO ?

Missions :

UX architecture, Design of the App, Prototyping




Methods of work :

Benchmark : for a better understanding of the environment.
User research : Who are our users ? What do they need ?
Experience & Empathy Map : What's the day to day of our users (feellings and all)?
Users interviews : Paper Testing and workshops.
Wireframing : conception of the screens for the features of the app.
Design UI : creation of the UI elements and prototyping of the app.
Lab testing : thanks to the Gobelins schools I had the chance to do some interviews in their lab for user testing.

MARKET CONTEXT

*Finance : The sale of mode products offer a new and supplementary salary.
*Re-Investing in new : whom sales to buy new products in stores. Some salers during the interviews said, 32%, that they sold mostly to buy new stuff. 70% of the sales are created by salers whom do not buy a lot of second hand products.
*Ethic : The environment issue is an important factor here for consumers.
*Habits

USERS

49% of second hand consumers are age between 18 - 37 y.
43% of french web female mode consumers buy outfits and accessories from second hand
Values, convictions, why ?
*Ethic
*Accessibility : 50% of women whom are second hand consumers do it 'cause it's an opportunity to buy quality products cheaper.
*Image : The second hand buy today spread everywhere. It's a new way of consuming and finding unique products.
*Exclusivity : More rare products or big brand products, old editions In 2025, Millennials will represent 45 % of second hand luxury consumers. 50% of salers are buyers.

SOLUTION

Mobile App Creation

Graphic Charter :

For the client it's important that their graphic universe is respected.

E-shop :

The goal of this project is to recreate the parisian store onto the App.

Growth :

Fidelity program will be attached to the app.

Personal Profile :

Follow our events or your vendor status directly in our app.

DESIGN

Here some views of the project realisation

What to do ?


Wireframing of the app

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Overview


Some screens of the app

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Testing with potentials clients


Paper testing the app

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User Profil

Access your fidelity program & your vendor status

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Filters for a better experience

There is enough products in stock for the e-shop to propose filters

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