WHAT DID WE DO ?

Missions :
Brand Strategy, Product Design, Financial research

Methods of work :
Benchmark : is there already a browser to really limitate the digital pollution ?
User research : which users for our product ?
Experience & Empathy maps : how can we share the best experience possible ?
Wireframing : conception of the browser.
Style guide & Moodboard : creation of a universe and conception of a group vision.
Design UI : creation of a design system and some screens of the browser.

WHY MANI ?

The pollution is the first preoccupation for the 15-30y.

The digital world is the first cause of pollution in the world.
Yet there is no existence of a browser with the capacity of limitation against the digital pollution.

Datacenters use 11% of world's electricity Digital can be seen as the third most polluting state on earth 41 Billions kg of CO2 each year are ejected in the atmosphere by web users

The Web Browser is the first door into the digital world.

The secret for users fidelity with a web browser ? Answer their needs In 2008, users want speed, that was the sale argument of Google Chrome. At the end : 75% of retention.

PIECES OF THE USER EXPERIENCE WORK

EXAMPLE OF A PERSONAS

EXAMPLE OF A USER JOURNEY

FEATURES

Design Simplification :

Making lighter websites with a roll-over system on images and/or videos

AdBlock :

Imagine a browser without ads but with little bears, the only ad will be on the startpage

Consommation Information :

Be aware of your CO2 consommation on the web

Personnal Profil :

Emails, Settings, Dark Mode... Mani is here to adapt to you

DESIGN

First we had to think about the construction of a webpage, then we ask ourselves the transformation we wanted to appear when you use MANI and finally we designed our browser pages.