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Projects type : Communication & Marketing strategy, Brand development
Role : "Swiss knife", Project Manager


Paris-New York,
Best burgers in France

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CONTEXT

Missions :
Brand strategy (communication and marketing), Visual identity, Graphism and Growth

Methods of work :
Benchmark : what our concurrents are doing ? Wich event can we prepare ?
User research : what do our clients want ? Who are they ?
Keeping in touch with the clients : Instagram, Facebook, Google or Tripadvisor, what's going on ?
Collaboration : exchange with the other teams to catch the best ideas and testimonies !
Design : conception for packagings, menus, display

SPIRIT

Joyfulness, friendlyness and respect are the first values that jumps on you when you arrive into the PNY universe. So much love and ideas between people, burgers and fries !

It's more a big diversified family than a corporation. And one of the goal is that the client wants to be part of this particular family. Of course everybody (even the dogs) is welcome and that's the strong suit of this StartUp !

I had the opportunity to participate in the construction of this burger centric world, as a designer and a communication manager. The PNY instagram page is colorful and full of jokes, songs or love messages to the members of the staff.

More than Instagram and the fast of beautifulness, a compagny such as ParisNewYork needed to be more present on Google and others apps relatives to food. As much as the SEO of the website that needed to be updated.
In this particular year that was 2020, you couldn't do anything without thinking about packaging design especially in the food industry. So I happened to design some of the burgers box for example. As a creative soul I also made graphics productions for outdoor display or indoor display.

PNY WEBSITE
PNY INSTAGRAM

EXAMPLE OF A GROWTH PROJECT

FIDELITY PROGRAM


Personnal Card :

A unique card for each client with a code to activate.

Profil :

With this program each meal gives you points, you can see them into your profil page.

Social Media :

To annonce the arrival of the card and throw some challenges.

Every Dispatch as its citation :

We loved our "Paninis" albums as kids, didn't you ?

Intern Motivation :

To motivate the staff of our restaurants internal challenges will occur.

DESIGN

Paris-New York is spreading all over Paris and soon all over France, so why not show you some aspects of this colorful spirit ?

COVID 19


For the restaurants opening we had to imagine some indoor display to inform our clients

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Menu Make Over


New logo New life : menus needed an update with the new smiling logo

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Tasty Collaborations


For each collaborations/events we had to create a design or "ambiance"

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Word Play all day

Research and creation of punchline or jokes for social medias or restaurants

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Fidelity Card


The name already tells it all right ?

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Neighborhood vibes

In Paris each "arrondissement" is like a little city, and they all have some places to be

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